December | Press release
Recipe Design partner with MyGlobalHome to articulate bold vision for the ‘future of living’
Recipe Design, a meaning centred design and innovation consultancy, has partnered with MyGlobalHome to deliver a bold new vision for the ‘future of living’. In the first phase of an ongoing brief, Recipe Design has delivered a comprehensive new brand identity and strategic positioning for the company, complemented by a suite of modular digital assets including a refreshed logo and website.
MyGlobalHome is a collective of experts looking to shape the future of living by driving meaningful conversation and partnerships between innovators in the space. This focus on the ‘future of living’ has contributed to a breadth of vision for the company, straddling diverse issues such as carbon neutral construction and facilitating better healthcare in the home. Recipe Design was tasked with distilling this proposition into a single brand story, which could be clearly communicated across all channels and instil confidence in potential stakeholders.
The resulting brand identity and strategic positioning delivered by Recipe Design centres around a single, aspirational vision for the future; one in which our homes look after us, and not the other way around. The brand’s new tone of voice and visual assets work to convey a sense of collaboration and approachability, inviting stakeholders to join MyGlobalHome on its journey.
An illustrative style was adopted to produce short, animated vignettes of smart home scenarios which demonstrate how the complex can be made simple. In the animations, isometric tiles conveying various elements - a kitchen in one, a living space in another – move together to reveal a bold new vision for ‘living’. Not only is this approach scalable as the company evolves, but using illustrations allows MyGlobalHome to achieve universal understanding and transcend language barriers.
Lee McCormack, Chief Executive Officer and Head of Design, MyGlobalHome commented: “We approached Recipe Design based on our shared belief in meaningfully adding value to consumers’ lives. Crucially, their work is underpinned by an impressive depth of research and understanding of changing consumer behaviour as it pertains to the home.
“From the outset, the team have impressed us with their nuanced perspective on the challenges and opportunities we face as a business. We’re confident that we have found the right partner to help us articulate our vision at every stage of our journey.”
Simon Browning, Chief Operating Officer, Recipe Design, added: “MyGlobalHome recognised how a meaning centred approach would help them avoid deployment of technology for technology’s sake; we immediately connected over the opportunity to imagine a new ‘future of living’ that would avoid gimmicks and overcome fragmented thinking to deliver holistically considered solutions.
“With healthcare and home converging faster than ever before, we are drawing on years of experience in both sectors to create new services that will empower and improve quality of life for everyone. It’s been incredibly rewarding to work in close partnership with MyGlobalHome, and we are looking forward to seeing the next phase of our shared vision take shape.”
The marketing toolkit is being continually developed by Recipe Design to build awareness of MyGlobalHome as a visionary platform which will facilitate collaborative activity with strategic partners to deliver the ‘future of living’.
This toolkit will include extensive stakeholder and end user research to inform and validate the creation of brand communications, product and service design and facilitated sprints with development partners to deliver meaningful user experiences.